Revolution Beauty is on track to return to profitability in its first half of the financial year, with the company expecting underlying earnings of "not less than" £2 million. This would mark a significant turnaround from losses of £12.5 million recorded in the same period a year ago. The firm has managed to improve its profit margins despite offering discounts to clear discontinued brands and boost cash flow, all while maintaining strict cost control measures. Online sales grew by 22% during the first half, though overall revenue remained roughly in line with the previous year. Revolution Beauty's shares rose 12% in early trading on Thursday, as the company reported it was performing better than expected.
The company has also noted that recent management changes, including the return of its co-founders Adam Minto and Tom Allsworth, have begun to positively influence customer engagement. The founders, who had previously stepped down due to accounting issues, were brought back last year to restructure the business after it struggled to find a buyer and faced declining sales. Revolution Beauty secured £15 million through a cash call from investors to support its turnaround. Debenhams Group, which rebranded from Boohoo Group in 2022, holds more than a quarter of Revolution Beauty’s shares. The two firms had a public disagreement in 2023 regarding leadership changes but have since resolved their issues and formed a new licensing partnership, allowing Revolution to expand its product reach across Debenhams’ brand portfolio.
In related news, Beauty Tech Group reported a dramatic increase in first-half profits, with pre-tax earnings jumping to £17.5 million for the six months ending June 30, compared to £5 million the previous year. The company, which operates brands such as Currentbody Skin, ZIIP Beauty, and Tria Laser, saw sales rise by 44.3% during the period. The firm has raised its annual earnings forecast to no less than £48.5 million, citing strong performance and improved profit margins. Its shares increased by 11% in early trading on Thursday.
Beauty Tech Group's CEO, Laurence Newman, highlighted the growing demand for at-home beauty technology, stating that this sector is expanding at a rate two to four times faster than the broader beauty market. Despite this rapid growth, the at-home beauty industry still represents only about 1% of consumer beauty spending in its main markets. The company believes it is well-positioned to capitalize on this trend, as more consumers turn to technology-driven solutions for personal care and skincare.
Beauty firms report improved earnings as sector sees growth
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