Apple's Vision Pro, a high-end mixed reality headset, is not being abandoned, according to John Ternus, Apple's new CEO. Speaking in an interview with Mouloud Achour in mid-September 2026, Ternus described the device as being at the start of a long journey. Despite its high price and limited appeal, the Vision Pro has not yet achieved widespread success—sales have remained below 100,000 units, and the V2 version did not significantly improve the device's market position. Ternus compared its early struggles to those of the first computers, which were initially used in professional settings before becoming mainstream. He noted that surgeons and film production professionals are beginning to adopt the Vision Pro, calling it an extraordinary device with potential for specialized use. The Vision Pro was launched in France in 2023 at a price of 3,999 euros, making it one of the most expensive consumer electronics devices on the market. This high cost is reminiscent of the first computers, which were also prohibitively expensive for the general public. Apple has traditionally focused on creating accessible, consumer-oriented devices that compete with products from IBM and Microsoft. Its ventures into professional markets are rare, and the company is known for entering markets that are already well-established, aiming to make advanced technologies more widely available rather than being among the first to introduce them. Three years after its launch, the Vision Pro has not yet lived up to the revolutionary promise that accompanied its debut. While it was marketed as a device that would redefine how people interact with computing, its impact has been limited so far. Its path seems similar to that of Google Glass, which initially captured public interest but eventually found a niche in corporate and industrial applications before fading from the consumer market. Meanwhile, connected glasses—devices that blend augmented reality with everyday wear—are beginning to show signs of success, suggesting that the Vision Pro may be an early step toward a new wave of wearable technology that could change how people interact with digital information. Apple’s focus on a full VR/AR headset has not yet yielded the desired results, and the company may be considering shifting its efforts toward connected glasses instead. This transition would align with broader industry trends, as connected glasses offer a more practical and accessible way to integrate digital experiences into daily life. However, the success of such a shift will depend on addressing concerns around privacy and convincing the general public that another technological revolution is both necessary and beneficial. The future of Apple’s vision for mixed reality remains uncertain, but the company continues to explore new directions in the field.