Apple's Vision Pro, a high-end virtual reality (VR) and augmented reality (AR) headset, is facing uncertainty as its future development and sales appear to fall short of expectations, according to recent reports. The product's sales for its first two versions reportedly have not met Apple's goals, with feedback from Apple Store employees suggesting that selling even one unit per month would be considered a small miracle. Although Apple has not released official sales figures, early sales numbers indicate fewer than 100,000 units sold in the first weeks.
The arrival of John Ternus as Apple's new CEO has reportedly disrupted the company's hierarchy, placing the Vision Pro team in a lower position than before. Additionally, several engineers from the Vision Pro team have been reassigned to other projects. While Ternus has publicly expressed confidence in the product, internal discussions reportedly suggest doubts about the device's viability, citing concerns about its high cost and weight.
The Vision Pro is now being considered more as a stepping stone toward connected glasses rather than a standalone product, similar to Meta's approach. Several initiatives aimed at making the headset more accessible have been abandoned, with at least three ideas discarded. A successor to the Vision Pro may not arrive before 2028 or 2029, according to some reports.
Apple is also working on a less ambitious pair of connected glasses, potentially without a screen or camera module, focusing on integrating Siri into daily life. However, the future of this project remains uncertain.
Apple's Vision Pro Faces Uncertainty Amid Slow Sales and Strategic Shifts
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