New LEGO store opens in Montpellier

Fans of LEGO bricks will soon have a new location in Montpellier. The LEGO® group, in partnership with Percassi, announced the opening of a store at the Odysseum shopping center on November 27, ahead of the end-of-year holidays.

Store size and offerings

The store will cover an area of 175 square meters and will offer the different product lines of the brand, as well as references reserved for the LEGO network and its website. Early access and pre-orders are also announced for a selection of new products and flagship items.

Customization areas included

The store will offer figures to assemble and individual bricks. Beyond building boxes, the store will have several customization areas. A "Build a minifigure" tower will allow customers to combine hairstyles, accessories, and different body parts to create their own character.

Interactive experiences for visitors

The new store will provide an interactive experience, allowing visitors to engage with LEGO products in new ways. This includes hands-on activities that encourage creativity and personalization, making the shopping experience more dynamic and engaging for all ages.