Médiaperformances opens a subsidiary in Spain, led by Ivette Mateu, with a partnership to digitize 500 stores by 2028.
Médiaperformances opens Spanish subsidiary
Médiaperformances has opened a subsidiary in Spain, marking the first of five new operations it plans to launch across Europe. The company announced its intention to establish subsidiaries in Spain, Poland, Portugal, Italy, and the United Kingdom in early September.New leadership in Spain
The new subsidiary in Spain is led by Ivette Mateu, who previously worked as the retail store director for Médiaperformances in Paris. Mateu’s experience in retail management is expected to guide the company’s local strategy and expansion.Partnership with Clarel
To support its operations in Spain, Médiaperformances has signed its first partnership with Clarel, a Spanish beauty and personal care chain. The collaboration focuses on the digitization of Clarel’s sales points, aiming to modernize the company’s retail presence.Digitization goals set
The agreement with Clarel includes plans to digitize around 200 of its stores starting in 2026, with a long-term goal of equipping 500 stores by 2028. This initiative is part of Médiaperformances’ broader strategy to enhance retail media capabilities across its new European markets.
