Apple is reportedly developing a new fitness tracker that lacks a traditional screen, similar to the design of the Whoop wearable, according to a report from Bloomberg. The prototype described in the report features "a thin fabric band with a sensor-equipped computing module." This suggests the device would rely on sensors to collect health and fitness data, with information likely displayed on a connected smartphone or other device. The project is in the early stages of development, and if Apple moves forward, the product may not reach consumers until 2028 or later. Whoop, a company that has long specialized in continuous wearables, currently offers its 5.0 band, which is designed to be worn 24/7. The company also sells a variant known as the MG, or "medical grade," band, which includes an EKG (electrocardiogram) feature for monitoring heart activity. These devices are built to last for more than 14 days on a single charge, making them ideal for long-term health tracking. Apple has not officially commented on the report, but if the company does bring such a product to market, it would mark a significant shift in its approach to wearable technology. Unlike traditional smartwatches, which rely heavily on screens for user interaction, this new design would emphasize seamless integration with the user's daily life. It would also place Apple in direct competition with Whoop and other companies that focus on continuous health monitoring. The report highlights Apple's ongoing interest in expanding its presence in the wearable tech market, which has seen rapid growth in recent years. As the company explores new designs and features, it aims to offer products that align with evolving consumer preferences for less intrusive, more integrated health tracking solutions. For now, the project remains in the early development phase, and no official release date has been set.