Whirlpool has introduced a new built-in oven called PizzaAtelier, designed to replicate the intense heat of traditional wood-fired pizza ovens. The model, WOI78FPT1SBAP, can reach a maximum temperature of 350 °C, allowing users to cook a pizza in just three minutes after a 20-minute preheating period. The oven is available for purchase at a suggested retail price of 799 euros and features a 73-liter capacity, making it suitable for families or small households. This oven is part of a broader trend in the kitchen appliance industry, where manufacturers are creating high-temperature ovens that mimic the cooking methods used in traditional Italian pizzerias, particularly in cities like Palermo. Similar models have been released by companies such as Hisense and Electrolux. The PizzaAtelier was developed in collaboration with culinary engineers and Italian chefs near Milan, aiming to bring authentic cooking techniques into home kitchens through advanced technology and specialized accessories. A key feature of the PizzaAtelier is its lava stone cooking plate, sourced from Mount Etna in Italy. This volcanic rock has a naturally porous structure that helps absorb moisture from the pizza, resulting in a crispy crust and a soft, chewy center. The lava stone also contributes to the "leoparding" effect, where the dough develops a pattern of light and dark spots due to uneven heat distribution. The stone is removable, allowing users to bake other foods like bread or pastries. The oven uses pulsating convection heat technology along with a device called Cook 4, which enables cooking on four different levels simultaneously without mixing flavors or odors. It also includes the 6th Sense ecosystem, which offers 40 automatic recipes and 15 cooking functions for versatility. An AirFry mode is included, allowing for crispy cooking with minimal oil. For ease of maintenance, the oven features a double cleaning system that combines pyrolysis (self-cleaning through high heat) and SmartClean hydrolysis (using steam and water to break down food residue). The oven’s design includes a black glass front, an LCD display, a cold door with soft closing, and telescoping rails for easy access. It comes with several accessories and has standard dimensions of 59.7 × 59.5 × 56.4 cm.