At the annual UNIS congress in Lyon, real estate professionals gathered to address the challenges facing their field. Issues such as heavy workloads, late general meetings, incivilities, and a lack of resources and career prospects were among the topics discussed. The event featured two plenary sessions: Reinvent yourself: be attractive in a different way tomorrow and Reinvent yourself by listening to the young. These sessions aimed to explore how the profession could evolve to better attract and retain talent, particularly among younger generations. Antoine Labruyère, director of Labord Consultants, emphasized the need for transparency in job roles and future career paths within real estate management. He suggested that recruitment efforts should focus on long-term career development rather than individual positions. Training, support, and opportunities for advancement were identified as essential for attracting young professionals to the sector. Cathy Radtke, HR director of the Evoriel group, highlighted the importance of building a strong employer brand through employee engagement. She noted that attractiveness in the workplace is not just about the company but also about how employees feel and are treated. To improve this, Evoriel introduced a quarterly engagement barometer, which has led to new training initiatives aimed at helping staff manage difficult interactions more effectively. Late general meetings were identified as a significant source of stress, contributing to the already demanding schedules of property managers and impacting their work-life balance. Labruyère suggested that firms should better organize meetings and consider starting them earlier in the day. He cited an example of a 40- to 42-hour workweek during busy periods, which could be balanced by a four-day workweek during quieter times. Isabelle Leducq, a lawyer at UNIS, presented a branch agreement that includes a dedicated interview on QVCT, attention to the human effects of organizational changes, and efforts to limit evening general meetings. UNIS provided attendees with a guide to help leaders implement these changes effectively. Three students in the field shared their perspectives on the profession. Charline Pin, a student at IDPI, called for a more proactive and transparent role for syndics, emphasizing the need to inform, warn, propose, and support co-owners during energy renovation and climate adaptation efforts. Pierre Cordelier, another student, advocated for the revaluation of syndic fees to invest in necessary tools, suggesting a target of 300 euros per lot. Quentin Fèvre, a student at ESPI Lyon, discussed the impact of artificial intelligence on client relationships, noting that while AI can compile data, professional judgment and expertise remain crucial in areas such as taxation and evaluating the solidity of an operator. He suggested that the time saved by technology should be used to deepen files and specialize further. The discussion underscored the need for concrete choices to reinvent the profession, including supporting teams, recognizing their work, and providing them with the tools to advise effectively.