Salon du Chocolat et de la Pâtisserie 2026 event details

The 31st edition of the Salon du Chocolat et de la Pâtisserie will take place from October 28 to November 1, 2026, at Paris Expo Porte de Versailles. It will be held under the high patronage of French President Emmanuel Macron, emphasizing its significance in the culinary world.

Event focus on craftsmanship and innovation

The fair aims to highlight the craftsmanship, innovation, and future of the pastry industry, with a special focus on boutique pâtisserie and the broader chocolate and confectionery sector. It will showcase the skills and creativity of professionals in this field.

Activities and highlights of the fair

The event will feature a range of activities, including live demonstrations by renowned pastry chefs, an exhibition of high-end Christmas cakes from La Maison du Père Noël, and a theme titled Incandescence featuring chocolate sculptures and costumes. A musical show titled Incandescence: Le Cabaret Rock will also be held in partnership with AICOM.

New sections and special features

Additional highlights include spaces dedicated to female entrepreneurs, a daily chocolate artisan residency, and a new interactive section called "Choco’Live" for competitions and activities. The Pavilion of Signatures will showcase creations from renowned chefs, and there will be 230 gourmet workshops for attendees to explore.

Business and industry-focused aspects

For the business sector, the fair will include a strengthened B2B space called Choco’Lab, focused on the business of cocoa, chocolate, and pastry. The event will also announce two new chocolate and pastry fairs in 2026—one in Salvador de Bahia, Brazil, and the other in Toronto, Canada.

Expansion to the entire cocoa and chocolate value chain

This year, the fair will expand its focus to include the entire value chain of cocoa and chocolate, not just the downstream sector. Countries such as Ghana, Côte d'Ivoire, and Ecuador, which account for 70% of global cocoa production, will be present, along with emerging markets like Thailand and Indonesia.

B2B conferences and new business platform

Over 30 B2B conferences will be held on diverse topics, including cocoa origins, fair labeling, brand identity, and marketplaces. A new platform for business meetings has been introduced to facilitate interactions between visitors and exhibitors, particularly benefiting the 10% of international attendees, mostly from the United States and Japan.

Addressing challenges in the pastry industry

The fair will also address the challenges facing boutique pâtisseries, including closures and the need to balance growth with maintaining artisanal identity. As a key industry observatory, the event will serve as a barometer for the sector, offering insights into the upcoming winter season and holiday period.

Premiumized approach for public and professionals

The overall offering will be premiumized, with a focus on selecting artisans and events that are both inspiring and educational for both the public and professionals, ensuring a high-quality experience for all attendees.