The French hotel industry saw a modest improvement in its performance during the summer of 2026. The average occupancy rate reached 72%, which is 1% higher than in 2025. The average price of a room sold was 151 euros HT, showing a 1% year-on-year increase. The RevPAR—short for revenue per available room, a key metric used to gauge hotel performance—reached 109 euros HT, marking a 2% increase compared to the previous year. This growth was primarily driven by the month of July, where RevPAR increased by 4%, while the rise in August was more modest at 1%. The regions outside the Côte d'Azur, a famous coastal area in southeastern France, experienced the most significant improvements. These areas saw an average occupancy rate of 85.4%, which is 3.3% higher than in 2025. The RevPAR in these areas also increased by 4%. Meanwhile, the Côte d'Azur maintained the highest occupancy rate at 86.9%, with a 2% increase in RevPAR. In contrast, Paris and the largest urban areas saw little change in occupancy and RevPAR remained stable over the summer. High temperatures during the summer influenced traveler behavior, with more people seeking cooler destinations and hotels equipped with air conditioning. However, not all hotels benefited equally from these conditions. Overall, accommodation revenue increased by 4.3% during July and August. The economic segment of the hotel industry, which includes budget hotels, saw a smaller increase of just 1.1%. In August, the differences became more pronounced, with RevPAR for high-end and luxury hotels continuing to rise by 3%, while RevPAR for economic hotels fell by 1% and for super-economic hotels by 3%. According to In Extenso Tourisme, a business information service, the purchasing power of customers has impacted how much they spend on ancillary services such as food and hotel amenities. While spending on these extras has decreased, accommodation itself has remained relatively stable. Despite the positive revenue figures, the industry's outlook is more complex. A survey of around 400 hoteliers by In Extenso found that 64% were satisfied with their performance in July and August. However, 41% felt that the summer was worse than the previous year. The perception of a less successful season has been worsened by factors such as extreme weather and local events. High temperatures favored coastal areas and air-conditioned hotels, but wildfires in the Gironde region starting on July 24 led to cancellations and continued to affect the industry in August. In Bordeaux, hotel occupancy rates declined across all categories before slowly improving. Geopolitical tensions also impacted certain international customer groups, affecting their travel plans. Looking ahead, hoteliers are more optimistic about business travel than leisure travel. According to the survey, 54% of hoteliers have positive or very positive expectations for business activity in the coming months, compared to only 35% for leisure travel. This suggests that while the summer season had its challenges, the industry is cautiously hopeful about the future, particularly in the business sector.