Licensed therapist Leslie Davenport discusses the generational divide in how people approach sustainable consumption, sparked by a reader’s concern about their mother’s preference for buying cheap items from online retailers like Amazon and Wayfair. The millennial reader sees cheap purchases as disposable and low quality, while their mother views them as a sign of success. This contrast highlights a deeper generational shift in values and priorities when it comes to shopping and sustainability. Davenport explains that baby boomers, who grew up during the economic uncertainty of the 1970s oil crisis and high mortgage rates, developed a mindset of maximizing value from limited resources. This was shaped by their own childhoods during the Great Depression and World War II, where saving and rationing were common. For many boomers, finding a good deal was a practical necessity, not just a shopping preference. While the economic pressures and sources of bargains have changed, Davenport notes that the drive to find the best deal still influences consumer behavior across generations. However, she emphasizes that what people choose to buy often reflects what is accessible rather than what they truly value. This can create a disconnect between younger and older generations, especially when it comes to sustainability and environmental responsibility. To bridge this gap, Davenport suggests starting with empathy, validating the mother’s perspective before discussing differences in priorities. She also recommends exploring shared experiences, such as the mother’s past of making things from scratch, to find common ground and foster intergenerational learning. Research from King’s College London supports this approach, showing that people of all ages see environmental issues as serious, though their responses—like voting or protesting—vary by generation. Davenport encourages open dialogue and shared practices to build intergenerational solidarity in the climate movement. By learning from each other and adopting small sustainable habits together, families can create a united front in addressing environmental challenges. This approach not only strengthens personal relationships but also supports broader efforts to protect the planet.