Meta is adjusting the prompts generated by its AI chatbot after a viral video showed the system suggesting personal questions about a user’s children. The issue came to light when Instagram user Kalie Robins shared a video explaining how Meta AI prompted her to identify a child in one of her own clips. Robins had cross-posted a video of herself and her daughter singing in the car to Facebook, and the AI displayed the prompt, "Who is the child passenger?" When she selected it, the AI compiled information about her daughters from her previous posts and those of her relatives, suggesting further prompts about their ages and where she lives with her family. It also showed photos of her daughters, including one she had deleted years ago.
Meta spokesperson Dina El-Kassaby acknowledged that the company "missed the mark" and stated that the feature should not have prompted users with such personal questions. The AI assistant, now integrated into Facebook, Instagram, WhatsApp, and Messenger, can answer questions, write posts, and generate images. In July, Meta removed a controversial feature that allowed users to create AI-generated deepfakes of others, following public backlash. El-Kassaby said the issue causing the AI to suggest personal prompts has been resolved. She explained that the feature is designed to help users learn more about topics or posts that interest them, using information they already have access to. In this case, the AI may have drawn from videos where Robins named her children.
The incident has raised concerns, particularly in the U.S., where Robins, a Utah resident, shared her experience of how Meta AI could access personal details about her daughters, including their names, ages, and even potential locations. The AI suggested questions about the identity of the child in a video she posted, and when she selected the prompt, it displayed a calendar with their birth dates and a photo of her children’s grandmother from an old post. It also suggested prompts about the children’s interests and locations, drawing from a 2018 Facebook post. Robins expressed fear about the situation and asked her loved ones to delete posts where she appeared with her children, a complicated task given that many use Facebook as a personal archive.
Meta confirmed that its AI can access public posts or information from the web to learn more about users, but it emphasized that the AI "missed the mark" in this case. In Europe, such AI features are not yet available, as they conflict with regulations like the GDPR (General Data Protection Regulation) and the DSA (Digital Services Act). The incident has sparked discussions about the risks of sharing personal content online and how it might be used or misused by AI systems.
Meta AI Prompt Controversy Sparks Privacy Concerns
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