Smart home brand Shelly has unveiled its new Shelly Camera ahead of IFA 2026, an international trade fair for consumer electronics. The camera allows users to view and store footage on microSD cards without needing to pay for a subscription. For those who want more advanced features, Shelly offers an upgrade called Shelly Premium, which includes cloud-based storage and other smart capabilities. The Shelly Camera is priced at $49.99 or £35 (approximately AU$65). It features a 110-degree horizontal and 70-degree vertical field of view, black-and-white night vision, and compatibility with popular smart home systems like Alexa, Google Home, and Samsung SmartThings. It is designed to work with other Shelly smart devices, enabling users to set up automations such as turning on lights when motion is detected. Unlike many top smart home brands that require subscription fees for full functionality, the Shelly Camera provides features like resolution settings, automations, and two-way audio without any recurring costs. Users can store recordings locally on microSD cards, which is a more affordable alternative to paying a monthly subscription for cloud storage. Shelly Premium, available for 3.99 euros per month (approximately $4.40, £3.40, or AU$6.50), offers cloud-based storage for one camera and includes AI-powered object detection, which can identify people, vehicles, or animals in the footage. It also provides enhanced automation options and customizable alerts. The camera comes with a three-month free trial of Shelly Premium, giving users the chance to experience the additional features before deciding whether to subscribe.