In France, where many restaurants are struggling to stay open, content creators are helping to bring attention to these struggling businesses. Victor Habchy, a popular TikTok creator with over two million followers, has been visiting nearly empty restaurants and sharing their stories online. His efforts have led to immediate results, such as Little Baobei, an Asian restaurant in Paris, which saw its number of diners triple in a month after his video. Similarly, the Nepalese restaurant Jatra reported that most of its new customers had seen Habchy’s video online. The restaurant industry in France is facing a severe crisis, with up to 25 restaurants closing every day, according to the UMIH (Union des métiers et des industries de l’hôtellerie). Many small businesses are finding it increasingly difficult to stay afloat, as fewer people are dining out. To help, content creators like Habchy are stepping in by visiting these places, sharing their experiences, and encouraging people to visit. His series Les restaurants vides (Empty Restaurants) focuses on these struggling spots, offering them a platform to connect with potential customers. Habchy explains that the restaurants he visits often struggle with visibility and communication. He emphasizes the importance of using social media to reach out to customers. "All the restaurants I help have one thing in common: they are bad at communication. And it's true that today, there is a need to communicate to bring people in and to remind people that you exist," he says. His approach is simple: talk to the owners, taste the food, and share the experience with his audience. Other content creators are also contributing to the effort. The account On ne reviendra pas, run by Orégann and Maxime, initially gained attention by testing restaurants and hotels with the lowest Google ratings. However, they have since shifted their focus to highlighting quality restaurants that simply lack visibility. Their efforts, like Habchy’s, often lead to a noticeable increase in customers. Technology is also playing a role in helping restaurants. Apps like Hemblem connect restaurants with content creators, offering meals in exchange for social media posts. Habchy has even launched his own app, Popote, which aims to save restaurants by engaging their followers. Through these efforts, some once-abandoned restaurants have seen a resurgence in business, proving that a single video or post can make a significant impact.