On September 1, 2026, John Ternus was named the new CEO of Apple, taking over from Tim Cook, who had led the company for 15 years. Cook, who became CEO in 2011 after the passing of Steve Jobs, will transition into the role of executive chairman of the board. During his time as CEO, Apple’s market value grew dramatically—from $350 billion to $4.5 trillion—making it one of the most valuable companies in the world. Ternus, who previously headed Apple's hardware division, is expected to bring a renewed emphasis on product innovation and technological advancement. Tim Cook’s leadership was marked by several major successes. Apple expanded its services division, which includes the App Store, Apple Music, and iCloud, becoming a significant revenue stream. The company also transitioned from using processors made by Intel to its own Apple silicon, which improved performance and energy efficiency. Cook also led Apple’s expansion into wearable technology and health-focused products, such as the Apple Watch and health features in the AirPods. However, his tenure also included challenges, such as the underperformance of the Apple Vision Pro, a mixed-reality headset, and ongoing legal disputes over the App Store’s business practices. John Ternus, 50, has a strong background in engineering and has played a key role in developing several of Apple’s most popular products. He was instrumental in the creation of the ultra-thin iPhone Air, the budget-friendly MacBook Neo, and the integration of health monitoring features in AirPods. As CEO, Ternus will oversee the launch of new products, including Apple’s first foldable iPhone, which is expected to be a major innovation. However, he will also face challenges such as potential new taxes on semiconductors proposed by former U.S. President Donald Trump, which could impact Apple’s manufacturing and supply chain costs. Cook’s transition to executive chairman also involves the departure of several key executives. Phil Schiller, who led Apple’s marketing and App Store operations, will step down from his role. Ternus will be supported by Johny Srouji, who becomes the new Chief Hardware Officer, signaling a shift toward more technically focused leadership. The first major event under Ternus’ leadership will be the Apple conference on September 9, where the new iPhone lineup, including a foldable model, is expected to be unveiled. This event will be a key moment for Apple as it enters a new era under its new CEO.