Tesla unveils new Roadster

Tesla is set to officially present its new Roadster on Thursday, October 15, 2026, during the night of October 15 to 16 in France. The event will take place outdoors in Waco, Texas, and will be streamed live on X, formerly known as Twitter.

Event details and timing

The presentation is scheduled for 7:55 p.m. Texas time, which corresponds to 2:55 a.m. in France on the same night. The event was originally planned for October 1 but was postponed due to strong winds. Only people aged 21 and older who have preordered the vehicle are invited to attend.

Elon Musk's promotional efforts

Tesla's CEO, Elon Musk, has been actively promoting the event through his social media accounts. He has described the demonstration as a candidate for the best product showcase in history and hinted that the event could be "explosive," though likely only figuratively.

Performance claims and comparisons

Tesla has promised that the new Roadster will accelerate from 0 to 96 km/h (60 mph) in less than a second, which would surpass the current record held by the Rimac Nevera R at 1.66 seconds. Some speculate the Roadster may also achieve a quarter-mile time of 7.55 seconds, a nod to the event's start time of 7:55 p.m.

Nostalgic references and pricing

Tesla has drawn inspiration from Back to the Future, particularly by choosing 7:55 p.m. as the start time, referencing the film's 1955 time-travel scene. The original price for the Roadster was set at $200,000, with a higher price for the first 1,000 units of the Founders series, but these figures have since been removed from Tesla's website.