The base price of the DS N°8, a new electric car from the French automaker DS, has dropped from 59,200 euros to 46,990 euros. Alongside this reduction, buyers can also benefit from a discount and a government incentive known as the CEE bonus, which can bring the final price below 40,000 euros. Launched in 2025, the DS N°8 has had a slow start in the European market, with only 2,000 units registered between January and August 2026, half of them in France. Xavier Chardon, who now oversees both DS and Citroën, has stated that the brand is not primarily focused on selling large volumes of cars. However, he also admits that some level of sales is necessary, which may explain the recent price adjustment.
The current base price of 46,990 euros applies to a more affordable version of the DS N°8 with a 230-horsepower electric motor and a 73.7 kWh battery. This version has fewer features compared to the Pallas model, which originally cost 59,200 euros. The reduced configuration lacks features such as a heat pump, electric front seats, an electric tailgate, and a smartphone induction charger. The goal of this adjustment appears to be bringing the base price under the threshold of 47,000 euros, which is needed to qualify for the ecological bonus.
The strategy involves offering higher-end features as optional packages, allowing buyers to still benefit from the enhanced CEE bonus. This approach was used with the previous DS N°7 and is now being applied to the DS N°8. Adding the Pallas Comfort package, for example, increases the price by 13,450 euros. A version of the Pallas finish is still available at 60,920 euros, which suggests that the overall price range has not significantly decreased, and there is some confusion in the configurator.
If the reduced equipment of the base model does not concern you, the DS N°8 can be an attractive option. According to the catalog price, it is now 46,990 euros, and it is currently available at a promotional price of 41,360 euros in the online store. Combined with the CEE bonus of at least 3,600 euros, the final price can be as low as 37,760 euros. This makes the DS N°8 one of the more affordable electric cars on the market, with a claimed range of 557 kilometers on a single charge.
DS N°8 Electric Vehicle Price Reduction and Sales Performance
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