The iPhone 18 Pro is now available for purchase on Joybuy, starting on the same day as its first deliveries, at Apple's official launch price. This comes just days after Apple unveiled the new model on September 12. The 256 GB version is priced at 1,479 euros and is available in four colors: Black, Silver, Glacier, and Bordeaux. A 512 GB version is still available for pre-order at 1,729 euros. This price is 130 euros higher than the previous iPhone 17 Pro at its launch in France. The main selling points of the offer are not discounts but trade-in values and fast delivery. Joybuy offers up to 900 euros in trade-in value for old devices, with the official Apple charger included for just 1 euro. Additionally, a 20 euro voucher is available for users trading in an iPhone 17 Pro or Pro Max. For those without a device to trade in, the delivery time of less than four hours is a significant advantage, especially on the day of release. The iPhone 18 Pro introduces several hardware improvements. The main camera sensor features 48 megapixels and includes four mechanical apertures, allowing users to manually control depth of field. The A20 Pro chip offers a 20% increase in CPU performance and a 40% increase in GPU performance compared to the A19 Pro. Battery life has also improved, with up to 36 hours of video playback and 50% battery charge in about 15 minutes. A key innovation is the variable aperture lens, which mechanically adjusts, a feature previously absent in the iPhone 17 Pro. The Camera app now includes manual controls for shutter speed, white balance, and histogram. The iPhone 18 Pro is aimed at users who take photography and video seriously and plan to keep their phone for several years. While the design remains largely unchanged, the Dynamic Island has slightly shrunk, and the device is five grams lighter. Gamers and AI enthusiasts benefit from a Neural Engine with doubled capabilities. However, the iPhone 18 Pro faces competition from the Honor 600, the iPhone 17 Pro Max, and the Galaxy S26 Ultra. Analysts noted that delivery times were unusually short as early as September 15, suggesting moderate initial demand. While the price at Joybuy matches other retailers, the real value of the offer depends on the user's ability to trade in older devices. As with any major purchase, evaluating the trade-in value before finalizing the purchase is crucial.