French startup Primo has raised 6.9 million euros in funding from investors including Headline and Global Founders Capital. The company provides a centralized platform for managing devices, software applications, employee identities, and IT support. Primo aims to integrate artificial intelligence (AI) agents to perform these operations end-to-end, while keeping IT teams in control. Founded in Paris in 2022, the company claims over 400 clients in ten countries, including Theodo, Dust, and Skello, with annual recurring revenue exceeding 3.4 million euros—a figure that has quadrupled in one year. The new funding will be used to double its workforce and expand internationally, with more than 40% of its clients already located outside France. Primo was founded by Martin Pannier, who serves as CEO, alongside Antoine de Mereuil and Nicolas Nallet. Samuel Lebeau, formerly with Swile, joined as technical director and co-founder. The company addresses a common problem for startups, growing businesses, and small to medium-sized enterprises: the lack of integration in internal IT operations. These operations are often spread across different systems, such as device management, purchases, security, applications, employee identities, and support. Primo’s platform unifies these functions, combining devices, employees, identities, access to software, inventory, help tickets, and internal policies into a single interface. Primo now positions itself as an "AI-native" IT platform, where AI agents can perform tasks independently. For example, when an employee joins a company, an AI agent can detect their arrival in the human resources system, order necessary equipment based on company policy, set up a workstation, assign applications, and create a welcome ticket. Similarly, when an employee leaves, the agent can disable their accounts and revoke access. This model depends on a contextual layer that includes information about the employee, their equipment, approved applications, and rights that can be automatically granted or require approval. Primo emphasizes "governed automation," where the company decides which tasks can be handled by AI and which need approval from a manager. This approach balances the efficiency of AI-driven automation with the need for security and compliance. Primo's advantage lies in its existing IT management product, which allows it to transition to delegating tasks to AI agents while maintaining the same level of security and compliance as human administrators. The funding round includes investors such as Jonathan Userovici from Headline, who highlights the importance of an AI's ability to perform reliable operations within an information system. Other investors include Arthur Waller, co-founder and CEO of Pennylane, and Romain Niccoli, co-founder and CEO of Pigment, both of whom have experience in B2B software for growing companies. In the U.S., Primo faces competition from companies such as Rippling, JumpCloud, Jamf, Kandji, NinjaOne, and Microsoft, which offers solutions through Intune, Entra, and Microsoft 365. In Europe, the competition is more fragmented, with companies like the French Fleet focusing on equipment and device management, but few European players offering a comprehensive platform that covers fleet management, SaaS access, identities, support, and execution agents. Primo aims to position its platform as the orchestration layer that connects existing software, applies internal policies, and allows companies to delegate more of their IT operations to AI agents. The 6.9 million euro raise is intended to support the company's transition from an IT management tool for growing teams to an infrastructure capable of securely executing AI-driven operations.