Norway’s unique tourism appeal

Norway is known for its stunning fjords and vast natural landscapes, drawing travelers who seek open spaces and unforgettable experiences. However, traditional cruise options may not always be ideal for exploring the country’s long and varied territory.

Hurtigruten’s historical roots

Hurtigruten has been operating along the Norwegian coast since 1893, when Richard With, a merchant navy captain, launched the first route connecting Trondheim to Hammerfest. This initiative aimed to transport mail and goods more efficiently, facilitating the export of Norwegian fish and laying the foundation for the company’s legacy.

Innovation and sustainability goals

The company is now advancing its Sea Zero project, a Norwegian research initiative aiming to build the world’s first zero-emission passenger ship. Current research has shown a 50% emissions reduction is achievable using new materials, though collaboration with the Norwegian government is needed to develop port infrastructure for electric charging.

Express Côtier’s authentic approach

Hurtigruten’s Express Côtier cruises emphasize authentic experiences, with a fleet of ten ships, seven of which operate on the historical coastal route. These ships load and unload freight at every stop, blending tourism with local activity. Onboard, passengers interact with locals and Norwegian crew, while meals feature the Norwegian Coastal Kitchen concept, using 80% locally sourced ingredients.

Signature cruises for 130th anniversary

To celebrate its 130th anniversary, Hurtigruten introduced its Signature cruises, offering extended stays on three select ships. New itineraries planned for 2027 include the Fjord Odyssey, exploring southern Norway’s major fjords, and the Boreale Odyssey, a journey through the Arctic regions of Norway and the Lofoten Islands.

Seasonal highlights and aurora experiences

During summer, the "midnight sun" provides continuous daylight and mild temperatures, perfect for avoiding European heat. In winter, the northern lights offer a magical spectacle. Hurtigruten has partnered with aurora expert Tom Kerss to enhance the viewing experience on board.

Customer-focused policies and pricing

To ensure customer satisfaction, Hurtigruten offers the "Northern Lights Promise," guaranteeing a new 6-day cruise if no auroras are seen during a 12-day itinerary. Fjord cruises start at around 2,000 euros, while winter itineraries range from 2,500 to 3,000 euros. Signature cruises feature French-speaking staff and included beverages, making them more accessible for international travelers.

Support for travel agencies

Hurtigruten supports its travel agency network with fifteen booking experts and two dedicated sales representatives. An "Early Booking" offer provides discounts of up to 700 euros for reservations made by the end of October, helping to boost immediate sales.