Crédit Agricole launches new campaign

Crédit Agricole, in partnership with BETC, has launched a new advertising campaign titled Check or not check, which focuses on the bank's efforts to offer home loans to individuals dealing with specific cancers or living with HIV.

Campaign message emphasizes support

The campaign, launched on October 12, carries the message: "When you are fighting against illness, you should not have to fight against your bank." This highlights the bank's aim to provide financial support without discrimination.

Creative team and campaign formats

The campaign was created by Benjamin Bouhana for Quad and is available in four different lengths: 50, 45, 30, and 15 seconds, allowing for flexibility across various media platforms.

Media strategy and timing

Orchestrated by Havas Media, the campaign is being broadcast through VOL, social networks, and in print media. It is being aired during a time that includes October Rose, Movember, and World AIDS Day on December 1, aligning with themes of health awareness and support.