Crédit Coopératif launches new campaign
Crédit Coopératif has launched a new national campaign titled It would be a pity..., which aims to highlight the bank's commitment to transparency and traceability in how it uses its funding. The campaign is designed to make customers more aware of where their money is being directed.Campaign follows previous initiative
The new campaign follows a previous initiative titled No to misconceptions, launched in 2025, which also focused on the bank's values and customer understanding. This new effort continues the dialogue around responsible banking and consumer awareness.Campaign highlights daily consumer choices
The campaign illustrates the paradox that consumers can make daily choices based on their values without being fully aware of what their money is financing. It uses relatable scenarios, such as a child discovering organic food, a cyclist, or a consumer who prefers local stores, to make this point more tangible.Campaign slogan and message
The campaign’s slogan, "Traceability, Transparency, Transition. It feels good to know where your money is going," encapsulates its core message. It emphasizes the positive feeling that comes from making informed financial decisions aligned with personal values.Campaign reaches multiple platforms
The campaign is being rolled out across various platforms, including posters in the platforms and corridors of the Paris metro, screens at national train stations, and digital formats such as web banners, social media content, and video on demand on TF1+, france.tv, and YouTube.
