Campaign launch on International Girls Day

Capital Filles, an organization dedicated to equal opportunities and career guidance for young women, unveiled its new public awareness campaign titled C'est capital on October 11, which coincides with International Girls Day. The initiative seeks to highlight the importance of mentorship and encourage both working women and companies to join its mentoring program.

Partnership with agency Nude

The campaign was developed in collaboration with the advertising agency Nude, known for creating impactful and socially conscious campaigns. Together, they aim to raise awareness about the value of professional guidance and the role of experienced women in shaping the careers of younger generations.

30-second film featuring real mentor-mentee pairs

At the core of the campaign is a 30-second video that features real-life mentor-mentee pairs. The film includes voiceovers and interviews where young women and their mentors discuss the significance of sharing experiences, exploring career paths, and building confidence in the professional world.

Free airtime on France Télévisions channels

The campaign has received support from France Télévisions, which is providing free airtime for the video on several of its channels, including France 2, France 3, and France 5. This exposure is expected to amplify the campaign's reach and impact across a wide audience.