A social media medical influencer has called on healthcare leaders to support more clinicians in creating online content to share public health advice and combat misinformation. Dr. Lillie Parker, a pediatrician with over 100,000 followers on Instagram under the handle doctor.lils, emphasized the importance of human connection in an era where general practitioners (GPs) and health visitors are becoming less available. She noted that people are experiencing a growing sense of anxiety about the idea of healthcare professionals using their communication skills to engage with the public through social media. Dr. Parker spoke at the UK Health Security Agency (UKHSA) Conference in Manchester, where she joined experts from the UKHSA and the World Health Organization (WHO) to discuss the challenges of communication in the age of misinformation. She argued that traditional organizational posts, such as text-heavy carousel images, are unlikely to capture public attention, as people tend to scroll past them within 1.8 seconds. She believes that health organizations are beginning to recognize the value of human interaction through social media, even if some, like NHS England, are still catching up. Dr. Parker has reduced her NHS working hours to 60 percent, choosing not to be paid for the rest of her time because she is passionate about her work. She described herself as an NHS clinician first and always, but created her social media presence about three years ago after seeing friends and family overwhelmed by the sheer volume of online health information and the spread of misinformation. She noted that while parents now have access to more health information than ever before, this abundance has led to increased anxiety and pressure to make perfect decisions about children’s health. When asked about ways to tackle misinformation on social media, Dr. Parker suggested that health organizations should collaborate with existing content creators. In response to concerns about people turning to unreliable sources, NHS England recently launched a TikTok account. This move follows a warning from national medical director Professor Frankie Swords, who emphasized the need to guide people toward trustworthy health information online.