The iPhone Duo, Apple's first foldable smartphone, has introduced both challenges and opportunities for Samsung. As a direct competitor, it threatens Samsung's position in the emerging foldable market. However, it also presents an opportunity to expand that niche, which Samsung has been developing for seven years. While it remains to be seen how much Apple can impact Samsung in this area, Samsung has already seen positive signs. According to the newspaper Chosun, the Galaxy Z Fold 8 has seen a 10% increase in sales in South Korea compared to the previous week. Although no exact numbers have been released, the upward trend indicates that the announcement of the iPhone Duo has given Samsung’s foldable phone a slight sales boost. Both the Galaxy Z Fold 8 and the iPhone Duo use a compact, passport-like design that fits easily into a wallet. In South Korea, the Galaxy Z Fold 8 starts at 2.28 million won (about 1,440 euros), while the iPhone Duo is priced at 3.29 million won (around 2,070 euros), a difference of nearly 630 euros. This price gap may deter some undecided buyers. Additionally, the Galaxy Z Fold 8 is already available in stores, while the iPhone Duo is set to launch in late October. This timing advantage might encourage customers to opt for the already available Samsung model instead of waiting for the new Apple product. In the United States, the price difference is smaller—$100, with the iPhone Duo priced at $1,999 and the Galaxy Z Fold 8 at $1,899. In France, the gap is also narrowing, with the Galaxy Z Fold 8 costing 1,999 euros for 256 GB, compared to 2,339 euros for the iPhone Duo with the same storage. This means that in markets outside of South Korea, the price advantage of Samsung is less pronounced. Therefore, the boost Samsung is currently experiencing is mainly in its home market, where Apple's foldable is nearly 44% more expensive than the Galaxy Z Fold 8. Samsung is not standing by as a passive observer. The company has shown confidence in its product and even taken a playful jab at Apple. Its New Zealand subsidiary created an advertisement featuring a character parodying Apple’s CEO, Tim Cook. The real competition between the Galaxy Z Fold 8 and the iPhone Duo will begin on October 16, when Apple’s foldable will be available for pre-orders (with sales starting on October 23). While some may believe Apple will dominate this segment due to its success in high-end smartphones, Samsung has already shown it can attract a significant number of iPhone users—twice as many as its previous foldable model. The battle for market share in foldable smartphones is just beginning.