K-Beauty, the beauty trend originating from South Korea, has evolved from a niche interest to a major force in global skincare and makeup. Known for its innovative products and unique ingredients, K-Beauty has influenced routines worldwide. Early on, it gained attention for its vibrant packaging, retro-inspired designs, and the use of unconventional ingredients like PDRN (derived from salmon sperm), snail mucin, rice water, and centella asiatica. These ingredients, once unfamiliar to many, are now commonly found in skincare products across the world. Practices such as double cleansing, using sheet masks, and applying BB Cream—products that combine makeup and skincare—have become standard in many beauty regimens. Facial milks, which are increasingly replacing traditional toners, are also a trend that originated in Korea. Several Korean beauty brands are currently gaining traction, especially during events like Amazon's Prime Day, where they offer discounts on their best-selling products. Erborian, for instance, is well-known for its BB Cream, which is so popular that a bottle is sold every 28 seconds globally. This product is easy to apply directly with the fingers, evens out skin tone, covers imperfections, and includes skincare components like ginseng and glycerin, along with a sun protection factor of 20. Yepoda also has a standout product, the Porefect Pad, which is a single-use exfoliating pad designed to brighten the complexion and smooth out skin texture. It uses a triple exfoliation formula containing AHA, BHA, and PHA, and is applied using tweezers for precision. Meanwhile, Medicube offers the Wrapping Collagène Peel Off Mask, which is rich in collagen and is applied in the evening on clean skin. After leaving it on for about fifteen minutes, it is peeled off in the morning, leaving the skin feeling refreshed and smoother. Another popular product is the Biodance Bio-Collagen Real Deep Mask, which can be used for thirty minutes for quick hydration or left on overnight for a more intensive treatment. According to a report by the analyst firm Spate, collagen masks have experienced a dramatic rise in popularity, with a 338% increase in Google searches and a 1400% surge in social media mentions. TikTok has been a key platform in driving this trend, highlighting the growing influence of K-Beauty in the digital age.