Maserati, the Italian luxury carmaker, is facing its most challenging period in recent history. In 2025, the brand delivered fewer than 8,000 vehicles globally, marking an over 80% decline from its peak in 2017 and the lowest output in more than a decade. Financially, Maserati's parent company, Stellantis, reported an adjusted operating loss of 198 million euros, with an operating margin of -27.3%. This means the company lost nearly 27 euros for every 100 euros of sales. Despite these challenges, Stellantis CEO Antonio Filosa has emphasized that he is seeking industrial partners to support Maserati but has ruled out selling the brand. According to Future Cars Daily, an automotive media outlet under the 36Kr group, Maserati has finalized plans to introduce two fully electric models: a large SUV and a GT (Grand Tourer), with the GT expected to launch first. These models will complement the current GranTurismo and Grecale Folgore, which are already electric. The plan involves collaboration with Chinese companies. Huawei will provide its technical platform, including its HarmonyOS operating system, autonomous driving technology called Qiankun ADS, and electric powertrain systems. Meanwhile, JAC, a Chinese manufacturer based in Hefei, will contribute its advanced manufacturing capabilities through its "super-plant" called Maextro, handling engineering and production. The manufacturing process will involve semi-knocked-down (SKD) assembly, where unpainted car bodies, or "white shells," will be produced in JAC’s plant in Hefei and then shipped to Italy for final assembly. This includes hand-stitched interiors and chassis calibration, allowing Maserati to reduce costs and reactivate its historic plants in Cassino and Modena. The first target markets for these vehicles will be the Middle East, Italy, France, and Germany. However, in China, the cars will be sold under the Maextro brand, while retaining the Maserati name elsewhere, raising questions about brand consistency and identity. Huawei has been quietly building influence in China’s automotive sector by supplying technology to existing brands, including screens, operating systems, and driver assistance features. Under the umbrella brand "HIMA" (Harmony Intelligent Mobility Alliance), Huawei has partnered with five Chinese manufacturers, including JAC, which produces the Maextro brand. The Maextro S800, a competitor to the Mercedes-Maybach, starts at 708,000 yuan (about 91,000 euros). However, the HIMA alliance is currently facing some challenges, as it reported a 5.52% year-on-year decline in vehicle deliveries in August 2026, marking the third consecutive month of decline. Despite this, the alliance has sold over 1.52 million vehicles since its inception and recently launched two new MPVs, the V800 and V680, which received over 3,500 confirmed orders within 24 hours of their release. For now, neither Stellantis nor Huawei has officially confirmed the details of the Maserati collaboration, leaving the future of the brand’s electric transformation and its partnership with Chinese manufacturers uncertain.