Sienna Spiro, a 20-year-old British singer, was recently named Best New Artist at the 2026 MTV Video Music Awards. The London-based artist, known for her deep, raspy voice and emotional ballads, has gained support from prominent musicians like SZA, Harry Styles, and Sam Smith, who invited her to open for him on stage. Spiro released her debut album, The Visitor, on July 3, 2026, marking a significant milestone in her career. Spiro has been compared to legendary singers such as Etta James, Frank Sinatra, and Amy Winehouse. Her music blends elements of soul, jazz, and pop, reflecting a diverse range of influences. She started writing songs at the age of 10 and has always dreamed of a career in music. Her earliest memories of music involve listening to songs like "Rolling in the Deep" by Adele and "Somewhere Over the Rainbow" by Judy Garland on a small iPod Touch. One of Spiro's most popular songs, "Die On This Hill," has gained significant traction on TikTok, where it has received millions of plays. While she recognizes the importance of social media in reaching a wider audience, she emphasizes that her music is created for herself and her fans. Spiro also highlights the impact of the British music scene, noting that it often features a raw, authentic quality seen in artists like Jorja Smith and Amy Winehouse. In terms of style, Spiro is inspired by the 1960s, drawn to the bold colors and distinctive silhouettes of that era. She admires Nancy Sinatra and the entire Sinatra family, citing their influence on her personal style. Spiro believes that fashion is a powerful form of self-expression and encourages people to dress for themselves rather than for others. If she could collaborate with any artist, living or dead, she would choose Frank Sinatra, whose storytelling through music has had a lasting influence on her own style. Her music often explores themes of feeling unseen, disillusionment, and deep self-reflection.