Nespresso and Passage du Désir unveil creative campaigns for Halloween and the 2026 Advent calendar, using digital out-of-home ads and striking visuals across France.
Nespresso's Halloween campaign in France
Nespresso launched a Halloween-themed digital campaign in France using 4,000 screens from the Médiatransports network. The campaign featured an iced coffee with a grinning skull made from milk and espresso swirls on a fogged glass, along with the tagline "Frissons garantis" and Nespresso's signature "What else?" Exclusive use of a Paris metro station
The campaign included the temporary privatization of the entire Opéra metro station in Paris for one day. This immersive experience was part of a 24-hour digital out-of-home (DOOH) campaign created by Leo Constellation and produced by Prodigious. Passage du Désir promotes 2026 Advent calendar
Passage du Désir, a French brand focused on intimate well-being, launched a national poster campaign to promote its 2026 Advent calendar. The internally designed campaign uses a single visual shot by IGO Studio to showcase one of the three calendars and its surprises. Campaign details and locations
The campaign will run in eight French cities, with 1,374 advertising placements across networks like Médiatransports, Cityz Media, and JCDecaux. In Paris, it will appear on 540 supports from November 3 to November 16, including posters, digital screens, and panels on metro platforms and in corridors. Provincial campaign rollout
In the provinces, 834 panels will be deployed in cities like Bordeaux, Dijon, Lyon, Montpellier, Rennes, Toulouse, and Rouen. The campaign starts on November 3 in Toulouse and on November 4 in the other six cities, running for a week in each location.
