Nicolas Feuillatte celebrates 50 years with a campaign, while Monnaie de Paris promotes gold investments and Recycler Mon Véhicule raises awareness on vehicle recycling.
Nicolas Feuillatte's 50th anniversary campaign
Nicolas Feuillatte is marking its 50th anniversary with a campaign titled "50 ans d'histories partagées," which translates to "50 Years of Shared Stories." The campaign includes a large-scale advertising effort in Île-de-France from December 2 to 8, featuring visuals on 190 public displays, including 135 abribus (bus shelters), 18 MUPI (outdoor advertising spaces), and 12 kiosques (newsstands).Special editions for the anniversary
The Réserve Exclusive Brut cuvée will be released with six unique packaging designs intended for use in bars and restaurants. Meanwhile, the Grande Réserve Brut will have a limited edition case for sale in stores. Both of Nicolas Feuillatte's stores in Chouilly and Paris will also feature special designs, including a timeline showing the brand's history and a workshop where visitors can write a letter to themselves.Monnaie de Paris promotes gold investments
Monnaie de Paris, in collaboration with media agency CoSpirit, is launching a new campaign to promote its Bullion investment products. This follows a previous campaign in June and July, and the new effort highlights two options: Marianne Or, a physical gold investment, and e-Marianne Or, a digital investment that can be converted to physical gold.New campaign against illegal vehicle recycling
Recycler Mon Véhicule, an approved eco-organization that handles end-of-life vehicles, is launching a national awareness campaign in October with media agency monolith KLH. The campaign, titled "Ne laissez pas votre véhicule finir n'importe où," or "Don’t let your vehicle end up anywhere," aims to direct drivers to approved recycling centers and reduce illegal recycling practices.Endro's campaign on aging naturally
Endro, a Breton brand of natural cosmetics, is launching a new campaign titled "Magnifique-Âge, magnifiques à tout âge," which translates to "Magnificent Age, Beautiful at Every Age." The campaign features women of different generations with unretouched wrinkles and carries the message "Ne luttez pas contre les années. Accompagnez-les," or "Don’t fight the years. Accompany them."Evaneos and Bao Family collaborate on a culinary trip
Evaneos, a travel company specializing in customized trips, and Bao Family, a Chinese restaurant group in Paris and Marseille, have partnered with Revolvr to create a new experience. Members of Bao Family traveled to China with a local partner of Evaneos to learn about Chinese culinary techniques, particularly xiao long bao, a type of dumpling. The trip was shared on social media, and upon returning, Bao Family introduced a new recipe called Dirty Xiao Long Bao.
