Vinted partners with content creator for YouTube campaign

Vinted, a second-hand buying and selling platform, has partnered with content creator Michou and agencies L’Intrus and UM Paris for a YouTube campaign. The campaign, which aired on October 13, encouraged participants to share objects they no longer use but still own, with a competition element to engage viewers.

Campaign targets Vinted’s new lifestyle program

The campaign is part of Vinted's broader communication strategy around its new lifestyle program, "Live Better For Less." This program, available on Prime Video since September 7, promotes a more sustainable and cost-effective way of living through second-hand consumption.

Innov'ia launches superhero-themed campaign

Innov'ia, a French company that creates customized functional ingredients for various industries, has launched a new brand campaign called "Power Up Your Powder." This 360-degree campaign reimagines superhero themes and will be unveiled during the Fi Europe trade show in Frankfurt from November 17 to 19.

Campaign will expand across multiple platforms

Following its debut at Fi Europe, Innov'ia’s campaign will be adapted across all brand touchpoints, including service offers, sales presentations, the company’s website, LinkedIn, newsletters, videos, press relations, and professional trade shows. A press space purchasing program is also planned for 2027.

Adam & Eve promotes limited-edition Advent Calendar

Adam & Eve, an online store selling intimate toys, lingerie, and wellness products, is launching a campaign for its 2026 limited-edition Advent Calendar. The campaign features three visuals showing couples in intimate and seductive situations, along with taglines that play on words related to the holiday season.

Campaign includes extensive digital and print media

The campaign, running from October 27 to the end of November, includes 726 display ads, with 300 in the Paris metro in partnership with Metrobus and 426 in Strasbourg, Marseille, and Toulouse through JCDecaux. It also includes TV replay on M6, digital activations, social media engagement, and audio pre-rolls in podcasts such as Renverser la Table de Victoire Tuaillon and Women Stories.