Thermomix launches new advertising campaign

Thermomix, a brand known for its multifunctional kitchen appliances, is promoting its TM7 model through a new national campaign starting in October. The campaign uses a mix of television, digital video, and display advertising to increase visibility.

Campaign focuses on TV and digital partnerships

The campaign includes TV and digital sponsorships of popular programs like "Koh-Lanta" and "Star Academy." It also features video-on-demand content on platforms such as TF1+, M6+, and Prime Video, expanding its reach beyond traditional advertising.

Outdoor advertising complements the campaign

In addition to digital and TV efforts, Thermomix is investing in outdoor display advertising across major urban areas. A specific campaign targeting the Paris metro adds to the brand's visibility in public spaces.

Cyclamed starts eco-awareness campaign with Jean-Marc Généreux

Cyclamed, an organization that collects and recovers unused medicines for energy use, is launching an awareness campaign with dancer and choreographer Jean-Marc Généreux. The campaign runs from October 19 to November 1 and includes television appearances for the first time.

Television and digital components of the campaign

The campaign features 43 45-second spots on France 2, France 3, and France 5. It also includes one million video impressions on france.tv, using non-skippable pre-roll and mid-roll formats. Radio commentaries will also be broadcast on several major stations.

Cochonou introduces first Advent calendar

Cochonou, a brand of dry sausages, is launching its first Advent calendar. The calendar, available in large and medium-sized stores from late October, contains 52,000 copies and includes three mini sausages each day.

Advent calendar includes recipe variations

Behind each of the 24 compartments in the calendar, consumers will find three mini sausages from Cochonou’s product ranges. Each day also features different recipe variations, offering a unique experience for buyers.