Quooker chooses Orixa for France campaign

Quooker, a Dutch brand known for its advanced faucet technology, has partnered with Orixa to handle the distribution of its first major public awareness campaign in France. Orixa will be responsible for managing how the campaign reaches audiences across various platforms.

Campaign focuses on Connected TV

The campaign is entirely based on Connected TV (CTV), a form of digital advertising that streams directly to viewers’ televisions through apps and services rather than traditional broadcast channels. This approach allows for more targeted and interactive ad experiences.

Multiple platforms used for outreach

Orixa is orchestrating the campaign across three major platforms: Canal+, Amazon Prime Video, and YouTube. These platforms offer a wide range of viewership and diverse audience engagement opportunities, helping Quooker reach different consumer segments effectively.

Emphasis on innovation and design

Quooker’s campaign is expected to highlight its innovative faucet technology and modern design, which are key selling points for the brand. The campaign aims to raise awareness and interest in Quooker’s products among French consumers.