De Dietrich launches a nationwide campaign with Klox, blending TV, radio, and digital, while targeting five French cities with localized ads.
De Dietrich returns to national ads
De Dietrich, a company that makes heating systems and thermal comfort solutions like heat pumps and boilers, has launched a new national advertising campaign after a period of reduced visibility. The campaign is being managed by Klox, a marketing agency that focuses on both strategy and execution.Campaign spans multiple platforms
The campaign runs for eight weeks and includes television, radio, and digital advertisements as part of a coordinated national effort. These platforms are chosen to reach a broad audience across different media preferences and behaviors.Local campaigns in five cities
In addition to the national campaign, De Dietrich is running a localized version of the campaign in five major French cities: Lille, Lyon, Strasbourg, Toulouse, and Nantes. This approach allows the company to tailor its messaging to local audiences and market conditions.Local ads use regional media
The local campaign includes advertisements in regional daily newspapers, billboards, cinema screenings, and digital out-of-home (DOOH) displays. These media channels are effective for reaching people in specific geographic areas and increasing brand visibility in local contexts.
