Val d’Isère selects marketing agency

Val d’Isère Téléphériques, a subsidiary of the Compagnie des Alpes, has chosen Klox, a strategic and operational marketing agency, to manage its media strategy for the 2026-2027 season. The decision aims to enhance the visibility and appeal of the ski resort during the upcoming winter season.

Campaigns focused on key season moments

The agency will launch eight campaigns centered around significant moments of the ski season and commercial offers. These campaigns are designed to align with consumer behavior and seasonal trends to maximize engagement and interest.

Multi-platform media strategy

The strategy will include advertising on Meta, Google Ads, TikTok, DOOH (digital out-of-home), and programmatic display platforms. This multi-platform approach will cover a range of digital channels to reach different audiences effectively.

Test & Learn approach and performance tracking

Klox will also implement a Test & Learn approach to experiment with different advertising strategies and measure their impact. Performance indicators will be used to assess the effectiveness of the campaigns and optimize media investments for better results.