Marketing agency partners with carpet seller

Klox, a marketing agency, has partnered with Un Amour de Tapis, an online carpet sales site, to help it grow its direct e-commerce presence and reduce its dependence on third-party marketplaces.

Focus on competitive home decor market

The collaboration is aimed at helping Un Amour de Tapis stand out in the growing and increasingly competitive online home decor market, where many businesses rely heavily on platforms like Amazon or eBay for sales.

Acquisition strategy covers full purchasing journey

As part of the partnership, Klox is implementing an acquisition strategy that spans the entire customer journey, starting with home decor inspiration and ending with the actual purchase. This includes targeted advertising on platforms like Meta and Search, as well as Retail Media on Maisons du Monde.

New tracking system improves data accuracy

Klox has also begun setting up a Server-Side Tracking system to ensure more reliable data collection and to better measure how advertising efforts contribute to actual sales. This will allow Un Amour de Tapis to make more informed business decisions.