On September 15, Gabriel Dabi-Schwebel, the founder of DécisionIA, and Bruno Marie-Rose, founder and president of Sprint Tech Consulting, participated in a discussion during the Tech&Co Business program hosted by Frédéric Simottel. The conversation focused on how sports organizations—such as leagues, clubs, and federations—can adapt and innovate by incorporating artificial intelligence (AI) into their operations. AI refers to computer systems designed to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. Dabi-Schwebel and Marie-Rose highlighted the growing importance of data-driven strategies in sports. They emphasized that AI can be used to analyze player performance, improve training methods, and enhance fan engagement. By leveraging AI, sports organizations can make more informed decisions and stay competitive in an increasingly digital world. The Tech&Co Business program is a regular feature that explores the intersection of technology and business. It provides insights into emerging trends and innovations across various industries. The show is available for viewing or listening every Tuesday on BFM Business, a French financial news channel. The discussion with Dabi-Schwebel and Marie-Rose offered a glimpse into how AI is reshaping the sports industry and what the future might hold for sports organizations embracing this technology.