The French Athletics Federation (FFA) has partnered with Strava, a popular running and fitness application, to boost the visibility of athletics clubs on the platform. This collaboration aims to help local running clubs connect with more members and promote their activities through a verified presence on Strava. Strava allows users to track their runs, cycles, and other physical activities, and share their progress with others. The platform also features social elements, such as leaderboards and challenges, which encourage user engagement. With this new partnership, athletics clubs affiliated with the FFA can now create official profiles on Strava, making it easier for runners to find and join local groups. The move is part of a broader effort to bring more people into athletics and support community-based sports. By leveraging the reach and technology of Strava, the FFA hopes to attract new members and keep existing ones engaged with their local clubs. This partnership also provides clubs with tools to promote events, share training tips, and build a stronger sense of community among runners. It reflects the growing trend of using digital platforms to enhance participation in traditional sports.