Baptiste Capron, general director of SeLoger, and Cyrille Kittel, general director of Ouest-France Immo, announced during a press conference at SeLoger's headquarters that the two real estate platforms are coming together. SeLoger is acquiring 100% of the shares of Ouest-France Immo, a major online real estate platform operating in Brittany, Pays de la Loire, and Normandy. Together, the companies claim to have 180,000 property listings in the Grand West region. Their combined network is said to account for 8 out of 10 real estate listings in the area, and nearly 3 out of 4 real estate professionals use at least one of the two platforms. The overlap in their user bases is only 6%, which SeLoger plans to use as a strategic advantage. Capron described the partnership as a natural alliance between the national leader in real estate and the dominant local platform in the Grand West. He emphasized the goal of combining "local trust and national reach" to provide a more complete service for both real estate professionals and buyers. The combined platforms reportedly receive over 500,000 contact requests each month in the Grand West. According to SeLoger data, more than 6 out of 10 potential buyers searching for property in the region come from outside it, with a third of those buyers from Île-de-France. The executives noted that the real estate market is evolving, influenced by trends such as remote work, high-speed rail connections, and the appeal of coastal areas. These changes have made the Grand West one of the most dynamic regions in France. Local real estate agencies now need to reach not only regional clients but also people from other parts of the country. However, customers of either platform will not be automatically moved to one or the other. Capron explained that the aim is to let real estate professionals maintain a presence on both platforms, under better conditions, with the long-term goal of expanding the range of listings and offering agencies more subscription choices. Kittel confirmed that the sales team of Ouest-France Immo will continue to promote their listings while gradually introducing complementary services. The executives stressed that this is a "strategic alliance, not a merger," and that the Ouest-France Immo brand, its staff, and its local presence will remain intact. The SeLoger Group plans to invest more than 2 million euros in a multi-year marketing campaign to strengthen the Ouest-France Immo brand in the region. While the platforms and their apps will stay separate, the companies are exploring technological collaborations in areas such as user data, lead qualification, and infrastructure. Capron noted that there is much work ahead and that the focus will be on uniting technological teams to identify opportunities for collaboration. The integration is expected to be gradual, with the shared goal of combining SeLoger's national reach with Ouest-France Immo's local expertise to enhance visibility and connections for real estate professionals in the Grand West.