After two years of market correction, real estate transactions in Paris are beginning to recover, according to recent reports. In 2025, the number of property transactions in the city increased by 15.4% compared to the previous year. However, the market has evolved significantly, with a 10% increase in supply over one year and a 51% rise over five years, while demand has remained nearly stable, with a slight decrease of 0.4%. This shift has given buyers more options, creating a more balanced but more competitive environment for sellers. The time it takes to sell a property in Paris is now approximately 70 days, compared to 42 days in 2018. Despite this increase, the selling periods remain high, indicating continued interest in the market. According to Belles Demeures, a real estate platform specializing in luxury properties, prices for high-end properties in Paris have risen by 29.4% over ten years and by 1.8% in the past year. However, the supply of luxury properties is also growing, leading to more selective buyers. Factors such as fair pricing, the quality of the property, and its presentation have become even more critical in attracting buyers. Confidence in the luxury real estate market remains strong, with 72% of buyers expressing confidence in their purchase plans. SeLoger, the leading real estate advertiser in France, has increased its media investments by 30% in 2026. Since September 7, SeLoger has expanded its presence across television, digital platforms, and outdoor advertising, with a focused campaign in the Île-de-France region. In Paris, a new campaign in the metro and stations began in September, with a new wave of advertisements running from September 7 to 16. This campaign includes nearly 745 posters and is expected to reach over 71 million potential contacts per wave. Belles Demeures has also launched its own campaign in Île-de-France, aiming to reach more than 31 million contacts among the CSP+ (households with higher purchasing power). The goal is to attract more qualified buyers to their platforms, which can then be converted into useful contacts for their clients. According to an IPSOS-BVA study from the second quarter of 2026, SeLoger ranks first in the quality of buyer contacts, revenue contribution, and the ability to sell properties at the right price and to the right profile. In June 2026, the number of leads generated by SeLoger increased by 51% compared to June 2025, showing strong growth in the market.