Maël Montarou appointed to new role

Maël Montarou has been named general director of Peak Ace France, a subsidiary of Heroiks that focuses on search engine optimization (SEO) and geographic targeting (GEO). He takes over from Antoine Mermet, who left the position more than a year ago to start the media agency Braike in the summer of 2026.

Montarou’s career background

Montarou joined Prisma Media in 2011 and has held several leadership roles there. These include director of partnerships and AI transformation since 2025, director of audiences and digital expertise from 2021 to 2025, and director of audience acquisition from 2016 to 2021.

Earlier professional experience

Before his time at Prisma Media, Montarou worked as a senior consultant and client director at iProspect from 2008 to 2011. His experience spans digital marketing, audience growth, and the application of artificial intelligence in media strategies.

Additional professional involvement

Montarou is also a member of the board of directors of GESTE, a digital advertising organization, and the Society of Neighboring Rights of the Press (DVP), which represents the interests of press publishers in copyright matters.