RMC BFM Ads reorganization begins

RMC BFM Ads is undergoing a reorganization after its former general director, Raphaël Porte, left the company. The changes aim to align the organization with broader strategic goals set by its parent company, CMA Media.

Camille Andrieu takes interim leadership

Camille Andrieu, currently the general director of CMA Media, has been appointed to an interim role at RMC BFM Ads. She will oversee advertising and distribution activities as part of the transition.

CMA Media's 2030 ambitions

CMA Media has outlined several ambitions for the company by 2030, including a digital transformation, a stronger focus on sports content, and a diversification of revenue streams. These goals are central to the reorganization.

Support team appointed

Camille Andrieu will be supported by Brian Coumbassa, deputy general director in charge of commerce and agencies, and Virginie Courtieu, deputy general director in charge of marketing and the social division. This is a newly created position.

New responsibilities for Virginie Courtieu

Virginie Courtieu also holds responsibility for the CODIR of the agency, which is a group of senior executives that oversee key operations. Her role emphasizes the importance of internal coordination during the transition.

Continuity assured

RMC BFM Ads has stated that the reorganization ensures the continuity of the group's activities and commitments to agencies, advertisers, and partners. The changes are intended to maintain stability while pursuing new strategic directions.