Magazine&Fils has announced that Cléo Jacquel will now serve as head of advertising, a move that highlights the company’s growing focus on its consulting services. Jacquel previously completed a work-study program at the Lyon-based advertising agency and has now transitioned to a full-time position within its commercial teams. In her new role, she will oversee the advertising budgets for several clients, including Upway, TCL, Le Service Funéraire, In Extenso, and bangr. She will also assist the executive team in developing new business opportunities, according to a company statement. Magazine&Fils aims to use Jacquel’s background to further expand its presence in the BtoC (business-to-consumer) and social media sectors. Jacquel earned a master's degree in Strategic Planning and Brand Strategy from Sup de Pub Lyon, a well-regarded institution for advertising and communications education. Before joining Magazine&Fils, she worked as a communications officer at Joïsta, a health-focused brand that provides products and services tailored to women during (peri)menopause. Jacquel first joined Magazine&Fils in September 2025 as a project assistant and strategic planning intern, continuing her work-study program. Her previous experience and academic background have prepared her for her new leadership role, where she will play a key part in shaping the agency’s future direction. Her appointment reflects the agency’s ongoing efforts to strengthen its expertise in strategic advertising and digital marketing.