New brand for advertising consulting

The agency Follow, part of the European Digital Group, has launched follow+, a new brand focused on strategic consulting for advertisers. This move separates an existing service that has been part of the agency for ten years and now accounts for 40% of its revenue in 2026, according to a statement from the company.

Dual structure for agency operations

Follow is reorganizing its business into two distinct entities: follow mgmt, which handles talent management and support, and follow+, which specializes in advertising consulting. The two groups will operate separately but will share knowledge about content creators, platforms, and their uses.

Follow+’s scope and scale

follow+ works with 50 clients and has managed over 500 campaigns in 2025. Its services range from audience analysis and influence strategy to content creation, production, and performance measurement. The company claims to have a team of 30 employees working across the full campaign value chain.

Notable clients and industry presence

Among follow+’s clients are Trade Republic, Basic-Fit, Celio, APM Monaco, Nickel, and several brands from the Unilever group. These partnerships highlight the agency’s reach across various sectors and its ability to attract well-known advertisers.

AI tool for campaign optimization

follow+ uses a proprietary artificial intelligence tool to support different stages of advertising campaigns. The tool helps with brief analysis, content creator selection, production tracking, and reporting. It aims to improve strategic recommendations, ensure better profile selection, and optimize how advertisers spend their budgets.