Combo [factory] launches Combo+

Combo [factory], an independent group focused on creative and cultural industries, has introduced Combo+, a new agency dedicated to cultural and experiential projects for brands and their advertising partners. This move reflects a growing trend in marketing to engage younger audiences through immersive and culturally relevant experiences.

Targeting Generation Z

Combo+ is directed by Charlotte Gay and aims to help advertisers build stronger connections with young people, especially Generation Z. The agency uses artists, content creators, locations, and communities within Combo [factory]'s network to craft meaningful interactions and brand experiences.

Range of services offered

The agency provides a variety of services, including the creation and management of temporary or permanent cultural spaces, collaborations with artists and writers, and the production of documentaries, podcasts, and other content. It also publishes books and zines and organizes events, showcases, and livestreams.

Supporting the full activation process

Combo+ claims to support advertisers through every stage of an activation, from initial concept to realization, content creation, and promotion. It also targets creative, media, social media, influence, and event agencies, offering them access to Combo [factory]'s extensive resources and infrastructure.

Infrastructure and facilities

Combo [factory] has a wide range of resources, including 12 music labels supporting over 40 artists, Combo (media) with agencies STRK and NoWave, a dozen talents, and a production company. The group also operates publishing activities and has four locations, including 17 recording studios, two podcast lounges, a livestream studio, a cyclorama, a coffee shop, and an auditorium.

Expansion of event spaces

An additional event space is expected to be completed soon, further enhancing Combo [factory]'s ability to host and support creative and cultural initiatives. This expansion underscores the group’s commitment to fostering innovation and collaboration in the creative industries.