Two entrepreneurs, Amber and Hazel, showcased their innovative product, Peequal, on the UK television show Dragons' Den. Peequal is a flat-pack urinal designed specifically for women, aiming to reduce the long wait times often experienced in women’s restrooms. The product is 2.7 times faster to use than a standard restroom cubicle, offering a practical solution to a common problem. Amber and Hazel met at university and combined their interests to tackle a widespread issue, with a mission to promote "pee equality for all women everywhere."
The entrepreneurs emphasized the financial benefits of Peequal for large events such as festivals, where long restroom queues can deter women from spending money. Peequal reduces transportation costs by allowing three urinals to be moved in one truck, saves 1.2 liters of water per use, and is constructed entirely from ocean waste. These features make it not only efficient but also environmentally friendly. Amber and Hazel are currently seeking a £100,000 investment for a 2% stake in their company, explaining that their main constraint is production capacity, not market demand. The investment would help them scale up to meet the growing demand for their product.
Since its launch at Glastonbury in 2022, Peequal has been installed at more than 40 festivals, including Shambala, We Out Here, and the London Marathon. The entrepreneurs have seen increasing interest in their product, highlighting its practicality and sustainability. Their appearance on Dragons' Den has brought more attention to their business and the issue they aim to solve.
The investors on the show were largely impressed by Amber and Hazel, calling them "so impressive." However, Peter Jones was unable to meet their funding request, stating he felt the valuation was too high and that taking a large stake in the business made him uncomfortable. Steven Bartlett believed in the product’s potential but admitted he lacked the necessary passion to invest. Deborah Meaden, on the other hand, offered £100,000 for a 5% stake, acknowledging that the valuation might be off but willing to support the entrepreneurs. Amber and Hazel countered with a request for a 4% stake, but Meaden insisted on a "fair offer." In the end, Amber and Hazel accepted Meaden’s offer and left the show with £100,000 in funding.
Entrepreneurs Pitch Peequal Urinal on Dragons' Den
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Original sources:
- 🇬🇧Metro UK



