A group of entrepreneurs will take the stage on Dragons' Den on 10 September, aiming to secure investment from the show's panel of business experts. Joining the regular Dragons—Peter Jones, Deborah Meaden, Touker Suleyman, and Steven Bartlett—is guest Dragon Jenna Meek, the co-founder and CEO of the beauty brand Refy. Meek brings her experience in growing successful beauty companies to the show, having previously appeared in the current series.
One of the businesses pitching is Fingagolf, a tabletop golf game designed for finger-based play. Founder Glyn Richards describes it as a miniature golf course where players use specially designed clubs that fit onto their fingers to hit a small ball. The game allows for various golf techniques, including draws, fades, and backspin, offering a fun and interactive way to experience golf without the need for a full-sized course.
Another business is Sea Sisters, an artisanal fish cannery based in Dorset. Founders Charlotte Dawe and Angus Cowen started the company during the pandemic, inspired by the lack of British seafood in tinned form. The business sources seafood from across the UK and produces products like Cornish sardines and smoked rainbow trout. Sea Sisters emphasizes supporting British fisheries and uses recyclable packaging to reduce environmental impact.
Also pitching is Yes Friends, an ethical clothing brand founded by Sam in 2021. The brand aims to make sustainable clothing more accessible, with its signature product being a t-shirt made from 100% Fairtrade and organic cotton. The t-shirt is produced in a solar-powered factory, and the company highlights its commitment to fair wages for workers. The t-shirt was priced at £12, and the brand sold over 4,000 units in its first month, later expanding its range to include graphic and oversized styles.
Finally, the father-and-son team Ivor and Eugene Patterson from Birmingham are pitching ReVibed Drinks, a range of sparkling beverages infused with superfood ingredients. The business began during the lockdown when the pair started experimenting with a homemade hibiscus drink. The drinks are made with natural ingredients and are free of sugar, with flavors like raspberry and açai, apple and moringa, and peach and hibiscus. The brand has also expanded into superfood powders, including ube and cocoa blends, offering a range of health-focused products.
Entrepreneurs Pitch Innovative Businesses on Dragons' Den
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