New Gaston Lagaffe album sales
The 23rd album of Gaston Lagaffe, titled Des Boum et des Paf, sold about 50,000 copies in its first week in France, according to data shared by the publisher Dupuis with the trade magazine Livres Hebdo.Relaunch of the series
This release is part of a revival of the Gaston Lagaffe series, which began in 2023 with Le Retour de Lagaffe. That first volume has sold over 605,895 copies to date.Increased print run
Dupuis confirmed a print run of 1 million copies for Des Boum et des Paf, a slight increase from the 950,000 copies printed for Le Retour de Lagaffe. The publisher cited strong sales, brand recognition, and confidence from booksellers as reasons for the increase.Sales performance
The first week sales of Des Boum et des Paf represent about 5% of the print run. The album has also seen a replenishment of over 10,000 copies in a single week, indicating ongoing demand in bookstores.Different release timing
Des Boum et des Paf was released on October 21, outside the holiday season, unlike Le Retour de Lagaffe, which launched in November 2023. This timing difference makes direct sales comparisons less relevant.Publisher's strategy
Dupuis explained that the earlier release was part of a new commercial strategy aimed at creating a longer, more sustained sales curve rather than a short-term spike. The publisher stated they have met their sales goals for the week.Future plans
The relaunch continues with a third volume already in production, drawn by Delaf. Dupuis aims to publish a new Gaston Lagaffe album every two years, provided the editorial and creative conditions are met.
