As artificial intelligence (AI) becomes more advanced, it is becoming harder to tell whether people we see online are real or AI-generated. AI can now create realistic avatars and profiles, some of which are managed by real teams and have become public figures. Examples include Tilly Norwood, an AI-generated actress, and Aitana Lopez, a virtual influencer. While some creators clearly label their AI-generated profiles, others do not, leading to confusion among users. To address this issue, Instagram, a popular social media platform owned by Meta, has announced new measures. The platform has observed that users are frustrated when they encounter profiles that appear human but are actually AI-generated. This misleading experience has prompted Instagram to take action. The company now plans to monitor accounts that fail to disclose their use of AI. These accounts may face penalties, such as reduced visibility on the platform. In addition to monitoring, Instagram is updating its labeling system. The label "AI Creator" will be replaced with "Profile Generated by AI." This change aims to make it clearer to users whether a profile is entirely AI-generated. However, the new labeling does not apply to users who use AI to create part of their content, such as images or videos. This distinction is still being clarified, but the update marks an important step in addressing the growing issue of AI-generated content online. The move by Instagram reflects a broader effort to manage the increasing influence of AI in digital spaces. As AI-generated profiles become more common, platforms are working to ensure transparency and maintain user trust. While challenges remain, this initiative represents a proactive approach to managing the complexities of AI in social media.