Air France-KLM has established a new entity to manage and operate its entire package holiday offerings, according to recent reports. This decision follows the termination of its partnership with PerfectStay, a travel company that previously helped create bundled vacation deals. The new company has been registered with Atout France, a French government agency that supports tourism and travel businesses. This move is part of Air France's broader strategy to regain control over its travel agency operations, a goal first announced in July of last year. Nadia Azale, director of the French market for Air France-KLM, emphasized that package holidays are a key market for the company, particularly for its leisure flights. She stated that the group aims to professionalize this area and has created a dedicated, unified unit to manage all aspects of its holiday offerings. The company views this activity as both strategic and complementary to its main aviation business, with potential for increased sales and growth in the future. Initially, Air France will rely on Airtrade, a company owned by KLM, to manage its holiday operations. A French version of Airtrade's tools will soon be in use, allowing Air France to streamline its operations, as the same company will handle all holiday offerings from the airline. Jeroen Martron, CEO of Airtrade, told TravelPro that for KLM Holidays, Airtrade acts as a technology provider and offers implementation services. He added that the company is exploring ways to expand this model to other areas. In May of last year, shares in Airtrade were transferred directly to the Air France-KLM holding company, a proposal initiated by Paris. This move is described as a strategic decision rather than a forced centralization, reflecting the group's long-term plans to consolidate and enhance its control over travel-related services.